Support the transition.
Demand Karma Advisory helps boards, investors and GTM leaders turn critical findings into sustained improvement. We provide experienced, independent support where GTM transformation usually breaks down: leadership decisions, operating discipline, and the transition to AI-era operating models.
AI GTM Leadership Kickstart
Kickstart your leadership team on the new rules of GTM. AI is changing how customers buy, how teams operate and what GTM leadership requires. The Kickstart is a short, structured programme for your go-to-market leadership team as a group: live working sessions combining education on AI-era GTM leadership with practical assignments applied to your own live GTM challenges between sessions.
Book a call- →What changed, what still works, what no longer does, and the traps to avoid
- →The new leadership model, applied to your live GTM challenges
A shared AI GTM leadership model across the team, individual and collective capability priorities, clearer decisions on live GTM challenges, and a defined path for ongoing leadership development.
AI GTM Leadership Development.
Develop the individual leaders the transition demands. One-to-one development for GTM leaders navigating the shift to AI-era operating models, and the natural continuation of the Leadership Kickstart for leaders ready to go deeper. This isn't a turnaround for low performers. It's about unlocking potential: supporting high-potential individuals to deliver the impact the business needs. Each engagement follows a simple, disciplined structure: a consistent session agenda, a running log of sessions and insights, and clear actions and goals tracked between sessions. The same operating discipline we advise leaders to run with their own teams, applied to their own development.
- Scale people to deliver the work
- Growth means headcount
- Lead the execution, manage the process
- A team meeting on Monday counts as an operating model
- Report the lagging numbers to the board
- →Enable people to scale technology and decisions
- →Smaller, higher-performing, AI-leveraged teams
- →Lead with judgement, taste and customer-closeness
- →A real operating cadence that survives any one hire
- →Give the board a forward signal, not a rear-view mirror
Coaching for a job that just changed underneath you.
Decision-making
Codifying decision-making for an AI-era operating model. When execution is nearly free, the bottleneck moves to judgement, and the decisions deserve the coaching.
The new leadership model
Applying the new leadership model to the leader's live GTM challenges, session by session, rather than in the abstract.
Judgement
Building the judgement to lead teams working alongside AI: what to automate, what to kill, when to hire and at what level.
Accountability
Accountability on the leader's own 90-day development priorities, tracked between sessions in a structured development log.
- →Regular one-to-one sessions with an experienced GTM operator
- →A structured development log: agenda, actions, goals and insights
- →Progress against defined capability priorities
- →Direct access between sessions for live challenges
Best for leaders completing an AI GTM Leadership Kickstart, first-time CROs, CMOs and GTM leaders in scaling companies, leaders taking on a function they haven't run before, founders stepping back from day-to-day GTM leadership, and high-potential leaders boards want to invest in.
Private Board Advisory
Know whether the GTM strategy is working before the numbers tell you. Independent, operator-led advice for boards, chairs and CEOs navigating GTM performance, leadership questions and the transition to AI-era operating models. We bring an external perspective grounded in what is happening inside the GTM engine, not another retrospective view of the dashboard.
Talk about advisory- →Independent review of GTM performance and risk
- →Live preparation for board meetings, and a private read on what the GTM slides aren't saying
- →Challenge and validation of GTM strategy
- →Leadership and organisational advice
- →Assurance on agreed transformation priorities
- →Exit-readiness support
A monthly GTM health assessment, a concise board-ready update, clear decisions and recommended actions, quarterly strategic reviews, early warning of emerging GTM risks, and independent assurance that agreed actions are progressing.
How the offers connect.
Diagnose
The Acceleration Plan or Due Diligence finds what must change. They're the way in. The diagnostics live here.
Develop
The Kickstart starts the leadership change as a team. One-to-one Leadership Development keeps the insight and guidance going for the leaders ready to go deeper.
Advise
Private Board Advisory gives the chair and board ongoing, independent confidence after the diagnostic: on strategy, leadership and exit readiness.
The two founders. Every engagement.
No leverage model, no analysts learning on your fees. The people on the first call are the people in the boardroom, and in the data room.
Edwin Abl
Co-founder · Silicon ValleyGTM Operating Partner at Mercia Ventures. Marketing-native, Valley-based, 100+ scale-ups deep.
Josh Morse
Co-founder · LondonEx-CRO and CMO of VC portfolio companies. He has carried the numbers we now audit.
Real words, real cheques…
Old rules got you here. They won't get you out.
We identify what must change, develop the leaders responsible for changing it, and support the board through the transition. Tell us where you are. We'll tell you, honestly, whether we can help.
Book a call