Two options, one objective.

Demand Karma exists to help you make better decisions, faster.
PREMIUM Due Diligence

A comprehensive sales and marketing (GTM) review specifically for Investors pre / post investment (Series A or B)

From $15,000
/per DD
Start The Process

Full assessment against 200+ GTM capability points

Challenge assumptions of the core investment case. Take actions and deal with things early.

Full data analysis, stakeholder interviews, and asset reviews

Visual dashboard insights detailing capabilities and fixes to speed up growth plan

Full written report + recommendations debrief, including a priority roadmap of fixes

Investors & VCs gain clear visibility of GTM gaps + identify actions to resolve critical growth areas

COMING SOON: 6-12 month accountability and milestones module to align VC and portfolio company.

LITE Due Diligence

Designed for Investors and CEOs pre/ post investment to uncover gaps and practical actions that build value creation

From $8,500
/per DD
Start The Process

Red flag exercise looking at specific areas or concern i.e. strategy, proposition, GTM or people, and more.

Challenge assumptions of the core investment case. Take actions and deal with things early.

Data analysis, stakeholder interviews, and asset reviews

Bespoke feedback, insight on areas for concern and action steps to resolve.

Investors gain clear visibility of GTM gaps + identify actions to resolve critical growth areas

Ideal for Investors / CEOs who are unsure GTM is working, are looking to raise in the next 6-12 months.

COMING SOON: 6-12 month accountability and milestones module to align VC and portfolio company.

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Trusted by the best

Many of the UKs most successful VC funds turn to Demand Karma for our thorough due diligence when assessing the entire GTM revenue engine.

Edwin is one of the best out there when it comes to advisory related to go to market / marketing in the enterprise SaaS world — both software and services. He's been invaluable to our team at @Tercera in helping diligence companies and providing super helpful guidance to our portfolio companies. His frameworks, approach and importantly style is engaging and efficient. Super thankful to work with him in prior lives and ongoing as part of his role in our Tercera Advisor Network!

Investment Manager at Octopus Ventures

Adam Said, CFA

Wouldn't hesitate for a second in recommending Ed after getting to know him during our funding round last year. The DD project undertaken was pretty unique from my perspective in the way that it got the job in hand done, but also really helped me enhance my thinking around things we should be doing at Delio post investment. Often the report output is a means to an end but Ed's work has been something tangible that we've been able utilise going forward. I continue to stay in touch with Ed as we look at other ways of working together at Delio now and in the future.

Chief Executive & Co-Founder at Delio

Gareth Lewis

There’s plenty more where those came from — keep reading the nice things people are saying about Demand Karma.