Demand Karma is based on 15+ years of operating experience in the trenches — developing high performance alignment between marketing and sales, knowing what works and what doesn't when scaling from $3m - $25m revenue.
The art of sales is still there, but while historically it may have been 90% art, now it’s more like 10%, specifically in SaaS, the science and the metrics are taking over. Creating the end-to-end revenue process is critical to growth. Demand Karma was founded by ex-CMO Edwin Abl to help solve the challenges of scaling. The scaling challenge is getting harder than ever, are you willing to leave it to chance?
Our methodology is based on “real-world’ experience of working in/ with fast growing companies in B2B SaaS — both product and services organisations. A comprehensive audit to drive "actionable" awareness, insight and prioritisation for growth.
Demand Karma helps B2B SaaS VCs validate investments, benchmark capabilities, and supercharge their 100-day plan. We also help portfolio companies audit and accelerate their GTM results.
We act as translators, bridging the divide between the sales & marketing, investors, CEOs and business & finance outcomes. Our analysis is detailed, but our output is simple and clear, not clever.
Tech is global, and so are we. Operating as a remote-first firm and with team members stationed in the EU, UK, and US, we work with funds and targets across the globe.
We understand the stakes. Like you, we are driven by maximizing impact and unlocking potential.
We deliver an actionable report, considered useable by all stakeholders such as investors . chairman, CEOs and revenue teams (redacted for sensitive information)
We specialize in software and professional services, but remain sector-agnostic. We have done over 25+ DD programs in the last 24 months across multiple sectors.
We work with some of the biggest and most active VC funds to provide actionable due diligence reports that audit their entire GTM revenue engines.
I was the CMO at two London scaleups in the Blenheim Chalcot portfolio, Hive Learning (including new business sales) and Modulr, an award winning payments platform (over $150m in venture funding). Previously I ran Appirio marketing, alliances and GTM in Europe, where we scaled pipeline from $30k to $133M in 4 years, sold for $500m (one of highest services acquisitions to-date).
I've run my own startup and worked in sales for many years. Writer and speaker, delivering talks on stage at events globally with audiences ranging from 1,000 to 50. Articles published on www.edwinabl.com.
I love supporting the startup and scale-up ecosystems so feel free to get in touch through the website or LinkedIn.
