Most due diligence reports are pieces of paper that cost lots of time and money, only to gather dust and never see the light of day.
Demand Karma is here to change that — providing VCs with a prioritised plan of accountability that they can action quickly.
Many of the UKs most successful VC funds turn to Demand Karma for our thorough due diligence when assessing the entire GTM revenue engine.
Edwin is one of the best out there when it comes to advisory related to go to market / marketing in the enterprise SaaS world — both software and services. He's been invaluable to our team at @Tercera in helping diligence companies and providing super helpful guidance to our portfolio companies. His frameworks, approach and importantly style is engaging and efficient. Super thankful to work with him in prior lives and ongoing as part of his role in our Tercera Advisor Network!
Investment Manager at Octopus Ventures
Edwin is one of the best out there when it comes to advisory related to go to market / marketing in the enterprise SaaS world - both software and services. He's been invaluable to our team at @Tercera in helping diligence companies and providing super helpful guidance to our portfolio companies. His frameworks, approach and importantly style is engaging and efficient. Super thankful to work with him in prior lives and ongoing as part of his role in our Tercera Advisor Network!
Founder | CEO @ Tercera
Edwin was a pleasure to work with and gave excellent go-to-market strategy insights during the due diligence of a B2B SaaS investment we made at Octopus Ventures. He gave tailored advice and recommendations and was not afraid to make out of the box suggestions on S&M org structure and customer acquisition & upsell strategies. I would highly recommend Edwin for GTM Strategy advice and due diligence.
Growth Investor
Ed is encyclopaedic when it comes to the latest go-to-market strategies for B2B SaaS businesses. For me, he is a go-to reference point on all things marketing. With his broad view and deep experience, Ed is able to distill complex concepts down to actionable insights. Ed is a pleasure to work with, generous with his time and his network. He has made a real difference to businesses I am involved with. I always learn something new talking to him.Ed is encyclopaedic when it comes to the latest go-to-market strategies for B2B SaaS businesses. For me, he is a go-to reference point on all things marketing. With his broad view and deep experience, Ed is able to distill complex concepts down to actionable insights. Ed is a pleasure to work with, generous with his time and his network. He has made a real difference to businesses I am involved with. I always learn something new talking to him.
Non-Executive Director, early stage B2B SaaS
Wouldn't hesitate for a second in recommending Ed after getting to know him during our funding round last year. The DD project undertaken was pretty unique from my perspective in the way that it got the job in hand done, but also really helped me enhance my thinking around things we should be doing at Delio post investment. Often the report output is a means to an end but Ed's work has been something tangible that we've been able utilise going forward. I continue to stay in touch with Ed as we look at other ways of working together at Delio now and in the future.
Chief Executive & Co-Founder at Delio
Edwin has been a delight to work with and exceptionally valuable to the work we do with young companies. He has helped struggling companies to turnaround their challenged marketing strategy, as well as support growing companies to further refine their value proposition. On top of that, he's educated our investment team on what good looks like in sales systems and processes. Edwin also isn't afraid to advise on sectors beyond his classical SaaS experience - something that's very helpful for generalist investors. Thank you Ed!
VC Investor at Mercia Ventures
Ed worked with Evotix from December 2021 to April 2022 to support our marketing team while we established new leadership and engaged and onboarded agencies. Ed provided advice to me (CEO - but effectively acting CMO over this period) and coaching and support to the team collectively and individually. Ed has deep and practical insight into all aspects of marketing and was always available and helpful. He has a framework or template for everything!! We thoroughly enjoyed working with him
CEO at Evotix
We engaged Ed to carry out a full Marketing and Sales due diligence. He not only provided us with a honest and frank review of how we are working, but also some fantastic insights and recommendations that have now been embraced by the team.
CEO Social Value Portal
There’s plenty more where those came from — keep reading the nice things people are saying about Demand Karma.
Visual dashboards to understand gaps across the sales, marketing and go-to-market functions.
Visability into how your marketing and sales orgs compare to peer B2B SaaS companies.
Expert recommendations on multiple go-to-market channels to focus your 100-day plan with the right next actions.
Demand Karma helps B2B SaaS VCs validate investments, benchmark capabilities and supercharge their 100-day plan.
Companies love complex, customers love simple, and VCs love that we make it simple.
I’m Edwin Abl, CEO here at Demand Karma.
After creating a GTM audit process during my days at Appirio (acquired by Wipro for $500m in 2016), I decided to use this as the basis for a repeatable due diligence model.
Over my operating years, I honed my approach to forge a proprietary framework that I continue to use to this day. I run quarterly audits against both my own work and the clients I serve as a Fractional Operating Partner — making sure everyone is focused on the right areas, defining key milestones, and prioritizing a plan of accountability.
Demand Karma pulls 15+ years of sales and marketing experience into a practical framework to help scale-ups audit their GTM capabilities. Identify weaknesses, plug gaps, plan priorities, and ensure your teams are focusing on the right areas.
Demand Karma provides VCs with an actionable roadmap of interventions that gets stuff done. We help VCs pre and post investment by auditing promising scale-ups, supercharging value creation across existing portfolios, or reinvigorating stalled investments.
Focus on the right areas and you’ll hit your growth plans. It’s really that simple.
